The Evolving Role of E-Commerce in UK-India Trade

The rise of e-commerce is playing a crucial role in strengthening the UK-India trade relationship. With India’s e-commerce sector expected to grow to $200 billion by 2026, British companies are capitalizing on the opportunity to tap into this vast market. Platforms like Amazon India and Flipkart are facilitating cross-border sales, while India’s growing middle class is driving demand for British goods, particularly in fashion, technology, and luxury items. Additionally, the UK’s emphasis on digital trade agreements with India is paving the way for smoother e-commerce operations, allowing businesses to navigate regulations and logistics with greater ease.